Italian start-up, Trusty applies blockchain to reduce information gaps between farmers and consumers. Following DIGILOGIC’s open call for proposals to address challenges in digital logistics in Africa, Europe, and between the two continents in 2022, Trusty was selected through an evaluation process as one of the innovators to be mentored and supported by DIGILOGIC to develop and scale up their solutions.
Trusty provides a platform that allows food producers to improve customer experience and engagement through transparent disclosure about the origin and ingredients of products as they journey through the entire supply chain. Importantly, Trusty uses blockchain technology to certify and secure all the information about a product.
DIGILOGIC facilitated a valuable connection between Trusty, Italy and Radava Mercantile, Kenya. Radava is a Kenyan leader in commodity market innovation. Radava innovates in providing an agricultural commodity exchange market, alternative financing structures, and post-harvest technologies to smallholder farmers in Sub-Saharan Africa: all of which can be enhanced through combination with Trusty’s blockchain expertise.
Overall, cooperation between Trusty and Radava is intended to bring innovations that increase productivity and prosperity in Kenya’s agricultural sector. These innovations will be transferable to and scalable across many other African countries. For example, with mentoring support from VTT, a DIGILOGIC Partner, integration of Trusty's blockchain technology into the warehouse receipts system of Radava Mercantile has been initiated to increase transparency regarding sustainability and authenticate transactions on their platform. More broadly, cooperative endeavours now and in the future will enable small African farmers to participate in innovative systems that encourage lending to the agricultural sector by providing alternative commodities, mitigating risk for banks, and effectively fostering youth entrepreneurship.
Alessandro Chelli, CEO and co-founder of Trusty, already works in cacao and coffee supply chain projects in Africa. He is interested in creating partnerships with African projects to get the products to the market faster. “It is important for us to explore companies and start-ups to create partnerships within Africa for us to be impactful”, he explained. “There is a possibility to create a new business model for European importers and exporters.”
Stay tuned to know more!
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